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Maffini and Bearce Develops Branded line of French wines

By: Cindy Bearce at Maffini and Bearce

Submitted on Fri, Jul 21st, 2006 12:00 am

Maffini and Bearce, a design marketing firm, located in the South of France has developed the branding for a new line of French line targeted to the North American market. Marketed under the brand name, Elephant on a Tightrope, this line has been designed to meet today's trends without compromising standards. It delivers flavourful, youthful wines that reflect consistency, quality and value. As a result, consumers can choose from a selection of French wine styles at an affordable price.

Bottled in 750 ml format, the label features an elephant savouring a glass of wine on a tightrope, and represents the importance of balance in wine. This theme is echoed in the website http://www.elephantonatightrope.com, advertising and POS materials with the icon and the tag line "French Wines for Today". This new brand is expected to be launched in Fall 2006.

About the Author

Cindy Bearce
Maffini and Bearce
Maffini & Bearce Develops Branded Line of French Wine

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