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2006-07-21 -- Maffini and Bearce, a design marketing firm, located in the South of France has developed the branding for a new line of French line targeted to the North American market. Marketed under the brand name, Elephant on a Tightrope, this line has been designed to meet today's trends without compromising standards. It delivers flavourful, youthful wines that reflect consistency, quality and value. As a result, consumers can choose from a selection of French wine styles at an affordable price.
Bottled in 750 ml format, the label features an elephant savouring a glass of wine on a tightrope, and represents the importance of balance in wine. This theme is echoed in the website http://www.elephantonatightrope.com, advertising and POS materials with the icon and the tag line "French Wines for Today". This new brand is expected to be launched in Fall 2006.
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Maffini & Bearce Develops Branded Line of French Wine
