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Market your way to success

By: michael ward at Michael Ward Design

Submitted on Sun, Jul 23rd, 2006 12:00 am

The key to a successful business isn't just having a great product or service; it's marketing that business to the world. In fact, the best investment you can make in your business is the investment in marketing.

Marketing takes many forms: from business cards to ads to brochures, everything you do to present your business to the public is marketing. So it's important that all these things present you, and your business, in the best possible way to make people want to do business with you.

Here are some tips to spending your marketing dollars wisely and effectively:

Hire an expert.
You're an expert at your business, but you may not be an expert at marketing. It pays to get the best help you can afford. A small investment in marketing pays big dividends.

Repetition is the key. Repetition is the key.
Repetition builds awareness, and credibility. If you're advertising or using direct mail, be prepared to hit your audience several times. The same goes for phone calls, too. Don't be a pest, but keep in touch. Eventually, they'll respond.

Be creative. Or hire someone who is.
Consider unusual marketing tactics that your competition may not be using. Event sponsorships, door hangers, imprint items, maybe even skywriting!

One-on-one networking is a great way to market your business. Attend industry association and Chamber of Commerce meetings, or better yet join a networking group.

Market yourself.
Make sure you put your personality into your marketing. Your business may not be unique, but you are, and that's something your competitors can't offer.

Michael Ward is a marketing consultant and graphic designer, and owner of Michael Ward Design. He can be reached at (714) 458-9305 or

About the Author

michael ward
Michael Ward Design
T. Michael Ward is an award-winning graphic designer and marketing expert based in Costa Mesa, California. He has provided effective marketing solutions for Fortune 1000 companies, and small companies looking to grow. He is the author of a book and several articles on computer graphic software, and is also an accomplished fine art painter. To view the work, go to

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