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Design industry going downhill?

By: at Hostway

Submitted on Mon, Aug 7th, 2006 12:00 am

In the era of the small business, growth is the only way. Whether that involves making smart choices or developing the million dollar idea, one must ponder on what it takes to succeed in such a tough generation where truth is unstable.

What happened to the good old days when a design firm was a high-end beautifully decorated team of out of the box thinkers and impact generating designers? Has the Internet changed the way we do business all together? If you believe that online shopping applications, inventory management, content management and communication has been a plus, I, along with the rest of the world agree. However, the design industry has picked up too many newbies who think they are professionals and can deliver professional results. My uncle can build you a website. My sister does great work in paint. Im sure she will do a logo for you. Those are some of the most heard words rummaging around behind the scenes.

Throughout my years in this fine industry, Ive come to understand many things about the success of all businesses. Identity works. Design works. Marketing works. All are true if you find the right company to work with. I hear of firms charging a tenth of its competitor yet their work returns nothing. A business dollars are precious and should not be spent on such things. The competition charges a lot more, but the results are clear as day. Everyday, thousands of small businesses invest a little into its future but fail due to lack of understanding by the designer.

Sure any website can make you money. But hiring a true professional will make you more.

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