You may have recently begun to hear the phrase search engine optimization bandied about in discussion of search engines. Search Engine Optimization is the process of making your site “search engine friendly” so that search engines will be more likely to rank your site highly in search results.
As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. In some cases, frustrated by click fraud and increasing click costs, marketers are using search engine optimization to completely replace pay per click marketing.
The Web Designer has probably been around for over ten years now. But with all the developments this year alone, what does the Web Designer have to be and do in the coming year to able to stay relevant in the I.
