If it doesn’t read quickly, It doesn’t work
This rule applies to everyone -- from the lofty creative director to the junior designer to the boss who employs them. By "read" I mean a viewer’s ability to comprehend the advertisement or message in less than three seconds.
Although every website varies in substance and objective, effective websites use a common strategy of design and functionality to get the best results on the Internet. In order to attract the widest Internet audience and establish trusted relationships with your customers, every business should know what it takes to create an effective website.
Designing for the web appears to be all about visual communication, creating an aesthetic wonder to deliver your message in such a way that all who see it will form an instant affinity with you and your product. However in order to get your message out there the self same website needs to coded to feed the craven desires of search engine spiders.
Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm. What follows is a demonstration, in play form (bear with me), of which internal departments are involved in a typical SEO campaign and why.
The traditional four P’s of the marketing mix we (marketers) were taught in school have been drastically expanded… Price, Product, Placement and Promotion have become the bare minimum for survival in the free market environment. MySpace.
