Design Firm
Lounge Lizard Top Design Firm
We're Social!

Government Websites are Boring

By: Mathew Jacobs at ID INTERNATIONAL, USA

Submitted on Wed, Jul 11th, 2007 12:00 am

Why are US State and County Agency websites so boring? Tourism is so important for all government agencies, and yet "...they (government agencies) seem to miss the appealing nature available to them across the board when trying to show the public what they have to offer to visitors on the World Wide Web", says ID International, a branding agency in California.

Does anybody these days book a vacation to the Caribbean without seeing a beautiful picture of their beach and bungalow first? The answer is no, regardless of how old you are, or whether you own a computer or not. Why should our government websites be any different in public tourist appeal? They shouldn't.

Also, our U.S. government and county websites regularly display only English, without any other languages available for the public. This lack of capability alone could be pushing a large percentage of foreign visitors towards private companies, resorts and the like, rather than directly to the U.S. tourist regions they are interested in.

ID International ( recently performed a study revealing that the majority of our government web sites could attract significantly more visitors annually with the implementation of simple modern branding practices to "seamlessly integrate print and web", maximizing the county and state website attractiveness beyond just a plain resource for information.

Speaking of information, when was the last time you checked out the information your own county has to offer on public health or safety? ID International's study implies probably never, the information isn't ever pretty enough. They agree at ID with the general American public that our government and county websites need to be more modern and more appealing to compete successfully in today's competitive tourism markets. Meanwhile, this reporter still has yet to say "Wow" about any government website he has ever been to.

About the Author

Mathew Jacobs

Elite Firms

Premier Agency's

Top Design Firms

Directory Sponsors

Write for Us

Are you a creative genius? Do you want to share your gift with others and enjoy recognition as an industry leading author? Write for us and get your voice heard.

Premiere Agencies - Highly Recommended by DesignFirms
Quick Links
Site Sponsors
Recent Echos!

Learn more about Hudson Integrated Web Agency and the design services they provide. Browse...

Submit Your Best Work to the DesignFirms Awards Program
Since 2003, we've been hand selecting only the very best in design out of thousands of submissions...

Web Award Winner: Axeela
The Official website for the singer Axeela. View more award winners and submit your design to see...

View the Top 100 Design Firms
Everyone has a list. However, DesignFirms feels that only real customers should be able to decide...

Popular Cities
Hudson Web Design Agency

©2003-2021 DesignFirms, All Rights Reserved.
A professional web design, mobile development and marketing company directory.

Directory | Get a Quote | Leads | Jobs | Reviews | Portfolios | Design Awards | Blogs | Articles | Echo | Advertise

Page Generated in 0.78 seconds