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Government Websites are Boring

By: Mathew Jacobs at ID INTERNATIONAL, USA

Submitted on Wed, Jul 11th, 2007 12:00 am

Why are US State and County Agency websites so boring? Tourism is so important for all government agencies, and yet "...they (government agencies) seem to miss the appealing nature available to them across the board when trying to show the public what they have to offer to visitors on the World Wide Web", says ID International, a branding agency in California.

Does anybody these days book a vacation to the Caribbean without seeing a beautiful picture of their beach and bungalow first? The answer is no, regardless of how old you are, or whether you own a computer or not. Why should our government websites be any different in public tourist appeal? They shouldn't.

Also, our U.S. government and county websites regularly display only English, without any other languages available for the public. This lack of capability alone could be pushing a large percentage of foreign visitors towards private companies, resorts and the like, rather than directly to the U.S. tourist regions they are interested in.

ID International (www.identity-international.com) recently performed a study revealing that the majority of our government web sites could attract significantly more visitors annually with the implementation of simple modern branding practices to "seamlessly integrate print and web", maximizing the county and state website attractiveness beyond just a plain resource for information.

Speaking of information, when was the last time you checked out the information your own county has to offer on public health or safety? ID International's study implies probably never, the information isn't ever pretty enough. They agree at ID with the general American public that our government and county websites need to be more modern and more appealing to compete successfully in today's competitive tourism markets. Meanwhile, this reporter still has yet to say "Wow" about any government website he has ever been to.

About the Author

Mathew Jacobs
ID INTERNATIONAL, USA

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