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Promoting Your Small Business Affordably

By: Joanne Pele at Complete Business Systems

Submitted on Thu, Oct 25th, 2007 12:00 am

Making the most of a small business budget can bring big results.

While most business owners realize that having a good marketing plan is a must, often they dont know where to begin.

Affordable Marketing Ideas for Small Businesses
The key to managing your marketing budget wisely is making every dollar count. Often, there are great ways to promote your company affordably.

The continued evolution of the Internet provides several ways for companies of all sizes to market themselves for little or no money. Most people realize that to be competitive in todays business environment, having a website is an absolute necessity. Your goal should be to direct people to your website, not to tell your whole story in an online listing. List your website in relevant online business directories, join business networking sites, and submit press releases to the many free online wire services available. Include your website address on all your printed materials, such as business cards, letterhead, brochures, and in print ads. Remember that consistency is key. Your website, logo, and marketing materials should always use the same fonts and colors.

Take advantage of local low-cost marketing resources, such as joining the chamber of commerce, volunteering for charity benefits, and attending business fairs. Always have a ready supply of business cards with you, as opportunities to talk about your company often come up unexpectedly.

About the Author

Joanne Pele
Complete Business Systems
Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186.

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