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The Most Important Factor in Any Web Site Design

By: Jim Hoyle at Swell Webs

Submitted on Mon, Nov 5th, 2007 12:00 am

Like many others, I spend too much time each day using my computer, web design, creating, optimizing, buying and selling, corresponding, learning, surfing, you name it. I read much of the endless stream of articles on web design, development, SEO, maintenance, e-commerce, you name it.

How many things can you do to a website to tweak it for optimum performance? Hundreds? Thousands? Endless? Yes, I think endless.

This over abundance of information is sometimes enlightening and refreshing but it is too often a rehashing of the same old ideas and techniques, like yesterday's soup warmed up with some new jargon and maybe some FLASH. As a side note, how many times have you been distracted by FLASH on a website? More importantly, how many times have you left a website because of FLASH?

You can have the most beautiful store in the world but if the shelves are empty, adios amigo, you are history. Content is the single most important characteristic of any website. If you have great content, you can make a lot of errors and still conduct a good business.

I started my first business in 1979 and I was fortunate to have a seasoned veteran as my mentor for several years. I still remember one of his favorite sayings: "Jim, when you do a large volume of business, that erases a lot of mistakes." I had to grow and learn a lot before I fully understood that comment.

Obviously we do not want to be making any mistakes. But a website that is loaded with quality content can get away with many more mistakes than one which is not rich in content.

So before you tweak your website for maximum optimization, make certain that it is loaded with excellent content directly related to the product or service that you provide.

About the Author

Jim Hoyle
Swell Webs

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