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Urban Geko Shares 5 Design Secrets for Bringing Value to a Brochure

By: Reza Widjaja at Urban Geko

Submitted on Mon, Dec 10th, 2007 12:00 am

Urban Geko, boutique print, multimedia and web design firm in Newport Beach, California, shares five tips for bringing value to your brochure.

"I try to impress on my clients the importance of their brochures," says Urban Geko co-founder Reza Widjaja. "If designed correctly, a brochure can do wonders for a company."

Urban Geko's 5 Design Secrets

1. Use thick and glossy paper stock. The use of high-end paper stock gives the impression that you offer quality, high-end services and products.

2. Have fun with paper sizes and shapes. Try not to use the regular 8.5"x11" size. Stand out from the rest, use odd paper sizes and shapes catch attention and make potential customers want to hold onto them.

3. Limit your colors to keep your piece tasteful. Too many colors can make the piece complicated and turn off potential clients. Try not to use more than three colors.

4. Use stock images. Stock images are professionally taken and offer top-notch quality. The better quality and resolution your photos the more reputable your company appears.

5. Leave plenty of white space on your brochure. White space allows for the eyes to rest and directs the eye to key information. A cluttered brochure lends the idea that your company is disorganized and offers low-end products and services.

Urban Geko's design secrets have led their design team to several awards and accolades as they serve businesses of all sizes.

"If I could offer a single piece of advice, it would be to get your marketing collateral right the first time around," says Widjaja. Poorly conceived and designed pieces can do more damage than you know.

For more information on Urban Geko visit www.urbangeko.com or call their offices for a free consultation at 949-798-6150.

About Urban Geko:
Co-founded by Monique Lefrancois and Reza Widjaja in 2005, Urban Geko is a full service design agency that blends creative passion and marketing expertise with a clean & professional design style to help companies grow and succeed. From brand creation to ad campaigns to sophisticated dynamic Web sites and everything in between, Urban Geko will meet and exceed all client expectations while providing the personal attention a company deserves.

About the Author

Reza Widjaja
Urban Geko
Urban Geko is a full service design agency that blends creative passion and marketing expertise with a clean & professional design style to help companies grow and succeed. From brand creation to ad campaigns to sophisticated dynamic Web sites and everything in between, Urban Geko will meet and exceed all client expectations while providing the personal attention a company deserves.

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