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2008-03-08 02:59:49 -- Search Engine Optimization (SEO) is the front end content as well as the back end development of a web site specifically crafted for the purpose of helping the website to rank first in the organic search results of search engines for the most popular search terms when searching the web.
SEO involves many skill sets, from marketing strategy to keyword research, to copywriting and back-end programming, to then analyzing your results and adjusting. Here are some top tips that you can do by yourself from the team at TCM Marketing:
1. Identify the top competitive keywords in your industry.
2. Create a website title that grabs user’s attention. Use top keywords and describe your product and/or services here.
3. Add in a description of your website before the company name in the Page Title Syntax. Describe exactly what you are.
4. Include H1, H2 heading tags. Search engines often look for clues in headings and subheads and we can include keywords here.
5. Link your site from industry directories, and other related sites that are highly rated in Google and Yahoo search results. Request reciprocal links with other valued websites.
6. Get listed in directories. Some like www.dmoz.com and others are free while Yahoo charges $299/year. It's well worth it. Fast Results.
7. Give away an article, submit press releases, start a blog, and build an online forum for users to converse or subscribe to your RSS feed as a resource.
8. Setup analytical software or an A/B variable testing service so that changes to our website can be monitored to see if the conversion rate goes up or down depending on changes or work done to your website.
Does your business rate with the search engines?
1. www.altavista.com
2. www.yahoo.com
3. www.google.com
4. www.alltheweb.com
5. www.msn.com
6. www.aol.com
7. www.lycos.com
8. www.business.com
Get Listed
1. Get your domain name for your website
2. Use good keywords
3. Incorporate related text in the body of the website
4. Make your website “attractive” to search engines
5. DO NOT use sneaky “tricks” thinking it will improve your site ranking
6. Go to each major search engine and request that they list you
Improve Your Listing
1. Include Keywords in “alt” tags of images
2. Get other website to put a link to yours
3. Use text rather than graphics where possible
4. Check web statistics for search engine ranking
5. Be patiently vigilant
WARNING: There is no easy way to get on the top. Just like in anything else. If it sounds too good....it is.
About this Author
Extensive experience in market positioning and messaging. Implementation of the annual marketing communications plan including branding, brochures, multi-media, promotions, trade shows/events, websites, web advertising, and publicity.
