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How to produce a document that gets read

By: Reza Widjaja at Urban Geko

Submitted on Wed, May 21st, 2008 5:18 am

In order to produce a document that gets noticed, you need to know the basic principles of design and how to incorporate them into your work. Making it easy for your readers to digest the information you want means you stand a good chance of successfully delivering your message.

White Space

Always ensure your pieces have adequately sized margins. This gives a professional look to a document. Too much text squeezed onto a page is not only difficult to read, but also looks amateurish. If you cant fit all your text into its allotted space, then edit it until you can.

Make it Obvious

People read from top left to bottom right and expect to see information laid out following this protocol. Place the most important information at the top left of the page, remembering that the eye has a tendency to overlook whats placed at the bottom right.

Keep it Simple

Keep it short and simple. People usually glance at a document and dont read the complete section unless they are tempted to do so. Make sure what you want your audience to know is conveyed in as few words as possible and your heading is interesting enough to entice people to read further.

Keep it Clean

Dont be tempted to use lots of different colors and fonts. Too many design elements will compete for the readers attention and you run the risk of your message being overlooked. Stick to no more than two different fonts and colors.

About the Author

Reza Widjaja
Urban Geko
Urban Geko is a full service design agency that blends creative passion and marketing expertise with a clean & professional design style to help companies grow and succeed. From brand creation to ad campaigns to sophisticated dynamic Web sites and everything in between, Urban Geko will meet and exceed all client expectations while providing the personal attention a company deserves.

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