Design Firm
We're Social!

Do the UnEggspected

By: Todd Dellagio at 2 Levels Above

Submitted on Thu, Jun 12th, 2008 3:43 am

How inundated are we with advertising these days? So much so that we tune most of it out. This is especially true in today’s digital age, where we are able to TiVo through ads on television or surf past them on the Internet. With this, it makes it more challenging for small business owners out there to come up with advertisements that will be eye-catching enough for your target audience to PAY ATTENTION to it.

Unlike giant behemoths like the CBS Television Network, small businesses have limited budgets and restricted resources. Our marketing, by necessity, is usually much more focused than that of our bigger business brethren. No, we don’t have million-dollar budgets or a gaggle of high-priced, well-educated marketing whizzes coming up with clever ideas for us. But that doesn’t mean we can’t borrow a good idea of theirs when we see one … and I see one. Take a simple idea and make it in such a way that will capture your audiences’ attention

CBS has been collaborating with EggFusion, a company which (well, you can guess by now) uses the egg as a concept for creative advertising and marketing. Besides advertisers, they also reach out to other areas such as producers, retailers and consumers. Now that is what I call being an all-rounder!

No, you may not have a budget that allows you to imprint millions of eggs with your company logo, but that doesn’t mean you can’t still be clever. In fact, I would wager that it is your entrepreneurial cleverness that sets you apart. After all, you would not step into the tricky and risky world of business if you weren’t a smarty pants

Go ahead....Use it. Come up with a new idea and run with it. Be different, be remarkable.


About the Author

Todd Dellagio
2 Levels Above
A very confident individual who lives up to the name of the company, giving his absolute best to always be two levels above the competition. Witty, creative, a risk taker, street-smart, multi-tasker, consistent, efficient, a quick learner and last but not least, passionate about his work.

Elite Firms

Premier Agency's

Top Design Firms

Directory Sponsors

Write for Us

Are you a creative genius? Do you want to share your gift with others and enjoy recognition as an industry leading author? Write for us and get your voice heard.

Premiere Agencies - Highly Recommended by DesignFirms
Quick Links
Site Sponsors
Recent Echos!

Learn more about Hudson Integrated Web Agency and the design services they provide. Browse...

Submit Your Best Work to the DesignFirms Awards Program
Since 2003, we've been hand selecting only the very best in design out of thousands of submissions...

Web Award Winner: Axeela
The Official website for the singer Axeela. View more award winners and submit your design to see...

View the Top 100 Design Firms
Everyone has a list. However, DesignFirms feels that only real customers should be able to decide...

Popular Cities

©2003-2019 DesignFirms™, All Rights Reserved.
A professional web design, mobile development and marketing company directory.

Directory | Get a Quote | Leads | Jobs | Reviews | Portfolios | Design Awards | Blogs | Articles | Echo | Advertise

Page Generated in 0.2 seconds