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Optimizing the Flash Website for Higher Rankings

By: Sukesh Jakharia at SPINX Web Design

Submitted on Mon, Jul 6th, 2009 2:28 am

If your website contains complex content which you want to put it in a fixed space on the website without the need to alter the web page design , then flash animation is the right option for you. Especially for technology sites, they can put up an attractive slide show or product presentation through flash. Websites that are into art and entertainment has huge demand of multimedia and flash designs.

There are many objectives that are associated with flash website designing which includes- effective search engine optimization, proper functionality with IE, simple and elegant design, validation of the website code, to get access to different varieties of web browsers which comprises of even mobile phones and screen readers.

Javascript in presence of proper version of flash player makes changes in the document object model of web page for inputting the flash movie in the place of basic content. Some search engine spiders cannot recognize flash and they prefer to crawl upon the primary content. Images, links, headings, texts, etc that can be added to a HTML page comes under the category of primary content. The issue of flash ceases to exist when appropriate coding skills and SEO copyediting are applied to the primary content.

Flash cannot be labeled as spamming as long as flash movie and primary content are same. The concept of accessibility programming provides advantage of presenting the visual content without the risk of losing the search engines and visitors that dwell upon primary content.

There are ways to make a flash website search engine friendly so that it gets good ranking in search results. Placing the flash files inside the HTML files is a good idea. In this way you can insert the META information in it. To increase the crawling of search engine spiders, insert some amount of HTML either below or above the flash element.

Put as much text as you can in your flash files so that the search engines can read those files. The text should have proper keywords and in accordance with the website topic. The content that you enter in the flash files has to be something that you wish for the search engine to find out.

It is a good idea to have a non-flash version of the website for the search engine spiders. This option is lucrative to sites that does not have flash player plugin and slower net connections. If you use keyword rich text in flash files, than the chances of links being followed by Google increases.

About the Author

Sukesh Jakharia
SPINX Web Design
SPINX INC. - A Leading Website Design and Development Company in Los Angeles

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