Design Firm
Lounge Lizard Top Design Firm
We're Social!
Resources

Domain Name Age and the Importance for SEO

By: Justin Smith at OuterBox Solutions, Inc.

Submitted on Fri, Sep 11th, 2009 10:41 am

Recently weve spent some time researching aged domain names after finding a combination of tools that allowed us to pick up some good ones. A few of the domain purchased were ClevelandAgency.com and Designs2020.com . One of the tools I recommend using to find domain name age would be http://www.webconfs.com/domain-age.php

Running a search on this site will show you that ClevelandAgency.com is 9 years and 9 months old, while Designs2020.com is 8 years 6 months old (As of Sept. 2009). We also picked up CoolDJgear.com which is 8 years 6 months old. Now you may be thinking, how much did these cost? The answer would be the same as any other domain, new or with age. No one owned these so we purchased them through Name Secure (similar to Go Daddy only less expensive) and now we own these gems.

So, whats the big deal? Well, someone owned these before us and for whatever reason, they never renewed them. What happened is Google saw these existed 8+ years ago and now still considers them to have age. Domains with age will typically rank above brand new domain names. Think about it. would you rather visit a website that has been around for years or was created last week? Chances are the site created last week may not have the same wealth of information and as strong of a brand as the site (or company) that has been around for years. Whether you think this way or not, as of now, Google does. These old domain names make ranking higher much easier.

A few test show how valuable aged domain names are. Youll see by looking at the few domains we listed above that weve added a few paragraphs of text and set up inexpensive hosting accounts for these sites. As of Sept. 2009 they are all just 1 page websites with a paragraph or 2 of text. Even though none of these rank for major keywords, with the minimal amount of content they have, they do rank.

Why does this matter? If youre building a new site, the last thing you want to do is sit in the Google Sandbox after its developed. The Sandbox is known to hold websites and not let them rank (in basic terms) for an amount of time until they prove themselves. A brand new domain name is not going to rank. Thats just reality. We recommend trying to find a name that someone use to own, and now they dont. You can even use the Wayback Machine to see what the website use to be. I believe a website that use to have a good amount of content and was possibility a respectable site will rank better than one that was just a landing page. In conclusion, take time and find an aged domain. Youll results much quicker! (if you have to pay someone to find you one, do it!)

About the Author

Justin Smith
OuterBox Solutions, Inc.
Justin Smith studied at the Art Institute of Pittsburgh while founding OuterBox Solutions. He is an expert eCommerce Website Designer and has mastered Search Engine Marketing. His strong passion for art and computers blended to form strong website design and development skills. Justin has been involved in website design since 1998. OuterBox Solutions was founded in 2004 as primarily a freelance website design company, working directly with clients and various local advertising agencies. Currently, OuterBox has grown to a team of 10, offering custom eCommerce solutions and search engine marketing services as well as a wide range of general advertising services. Notable achievements include being the featured eCommerce expert on CNBCs The Big Idea with Donny Deutsch, an OuterBox website appearance on CBS, outstanding rankings for various highly competitive national keywords (#1 out of 200,000,000 + sites) and a client list of over 200 satisfied businesses, both large and small. OuterBox Solutions headquarters is located in downtown Akron, Ohio in the historic Selle Building.

Elite Firms

Premier Agency's

Top Design Firms

Directory Sponsors

Write for Us

Are you a creative genius? Do you want to share your gift with others and enjoy recognition as an industry leading author? Write for us and get your voice heard.

Premiere Agencies - Highly Recommended by DesignFirms
Quick Links
Site Sponsors
Recent Echos!

FEATURED WEB AND MOBILE AGENCY OF THE WEEK
Learn more about Hudson Integrated Web Agency and the design services they provide. Browse...

Submit Your Best Work to the DesignFirms Awards Program
Since 2003, we've been hand selecting only the very best in design out of thousands of submissions...

Web Award Winner: Axeela
The Official website for the singer Axeela. View more award winners and submit your design to see...

View the Top 100 Design Firms
Everyone has a list. However, DesignFirms feels that only real customers should be able to decide...

Popular Cities
Freelance Jobs

©2003-2021 DesignFirms, All Rights Reserved.
A professional web design, mobile development and marketing company directory.

Directory | Get a Quote | Leads | Jobs | Reviews | Portfolios | Design Awards | Blogs | Articles | Echo | Advertise

Page Generated in 0.28 seconds