Logo Design Yesterday, Today and Tomorrow

By: James Taylor at Infinity Logo Design

Submitted on Fri, Nov 27th, 2009 1:18 am

More then a hundred years ago Darwin came up with the theory of evolution and since then everything has been stamped with a timestamp. Evolution in general is the process of continuous change and development. The world as we know it has been in a constant state of evolution since the dawn of time.
We live in an evolving world. It applies to every one of us; everything around u. nothing on this planet is exempt from evolution. The businesses and industries we know today go through the same. The rule is simple, if you want to stay ahead of the game, if you want to be a strong competitor and want to come out glorious in the end, give in to evolution.

But is it an indefensible sin for a company or organization to modify their identity, their identity and logo? Is the logo design going to have changes on company itself?

Take a walk down memory lane and you’ll see that most prominent names today like, IBM, Nike, Adidas and others and take a good look at their logo. Was it the same when you were a kid? How has it changed? Do you notice how this logo has become the absolute visual representation of the company itself, exactly what and how the general public perceives the company.

Evolution is necessary in all areas of business and with changing time companies have changed their logo design, telling the world that they’re up-to-date and trendy with the global changes. But observation tells us that only subtle changes work. Radical changes in design can lead to customers swaying away from the company. Change shouldn’t be very random either, as this makes appears to steer without a direction.

About the Author

James Taylor
Infinity Logo Design

Webmaster & Logo Designer
Infinity Logo Design

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