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Facebook Application Development

By: Vishal Arora at Evon Technologies

Submitted on Wed, Mar 9th, 2011 7:01 am

Facebook is no longer just a social networking website but has transformed into one of the most potent online marketing tools. With 500 million registered users, Facebook development or Facebook application development is a buzzing territory. Throughout the world Facebook developers are serving business interest by developing applications, which promote products and services and help in their sale. What has made Facebook so powerful is the cost effective nature of marketing that allows small and medium businesses to take on their giant competitors.

In the last couple of years, competition in has intensified with many offshore development centers setting up shops around the world. These employ experienced and creative developers who set up applications to meet its business needs. What s more, these offshore development centers also offer competitive pricing. You can easily outsource your application development and receive high-end products delivered to you in quick time.

Tips for Facebook Application Development

Analyze Competition The first step to the development is to analyze competition well. You need to know what your competitors have done and what have been the reasons for their success. When you sit with the Facebook developers, you need to discuss ways to better what your competitors have done.
Design Is Key For Facebook developers design should be an integral part of a general application concept. It should be able to convey ideas and feelings behind it. With hundreds of applications, being added to Facebook, your app should stand out. It should be user-friendly, intuitive and entertaining as it is all about entertainment.
Innovation Seals The Deal - What separates your application from the ones developed by your business competitors? This is where innovation comes into play in your custom development project. You can market your brand in form of a game or a quiz and gift away some freebies to the users even if they are virtual.
Engage The Users The most successful Facebook applications are those, which are able to engage the users. In the online media, successful products are promoted virally. If your product is able to engage a user, it will be passed on to their immediate peers and in no time, your campaign will become a phenomenon.
Dont Over Develop One of the common mistakes that most developers do is to over develop the applications. This makes it complex and you receive thumbs down from the users. Simplicity is the most important aspect of a successful Facebook application.

These things kept in mind will allow you to develop suitable apps to promote your brand by leaving a long lasting impression in the minds of the users. Remember when it comes to marketing on Facebook you need to do it passively as users dont login to the website to see front faced commercials. To develop your own Facebook Application to create a positive impression on your users, visit http://www.evontech.com/facebook-application-development.html.

About the Author

Vishal Arora
Evon Technologies
Vishal Arora is an iPhone and Flash expert working as a technical writer with Evon Technologies, an offshore development company dealing with mobile, software, and web application development.For more info, visit www.evontech.com

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