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What To Consider Before Redesigning Your Ecommerce Website

By: Mark Spencer at dotCommerce

Submitted on Thu, Jul 14th, 2011 7:19 am

After the recent global recession, ecommerce has become an increasingly popular business platform. For business owners and shopkeepers, it means reduced overheads and access to a wider client base. For established ecommerce traders, the advances in technology are creating more opportunities to create and sustain business using the Internet only. Whether you are thinking of starting an ecommerce business or want to bring your ecommerce business up to date, there are a few things worth considering before you begin the search for ecommerce website designers.

Before You Begin

Ecommerce website designers can only work with the information you give them, so it pays to take the time to consider just what it is you want from your website. This will depend heavily on the nature of your business. If you are selling products, you may require an online gallery or showroom, whereas if you are selling an e-product you may prefer to devote the space to text and information. In order to encourage repeat business, you may want the facility to regularly deliver newsletters and updates or it may be important to you that there are links to other websites that complement your products or service. Ecommerce website designers work best if they have a good understanding of what it is your business does and what your expectations for the future may be.

Lets Go Shopping

You may find it helpful to research the websites of other companies who operate in the same industry. Not only will you get a feel for what you do and dont like about the virtual experience they offer, but you may also see the names of ecommerce website designers credited on the homepage. What should become apparent to you is the role of the website: it is there to lead the visitor towards making a purchase. While a good logo and the use of graphics are important in attracting a customer, there are other factors involved once they have set their virtual feet inside your virtual store.

Happy To Help

A user should not have any problems in navigating your website. Ecommerce website designers are well versed in creating an online experience that is as close to shopping as the real thing. Bearing this in mind, ecommerce website designers will use their creativity and technical abilities to enable the shopping process to run as smoothly as possible. This should include being able to find and identify the products they want within a couple of clicks and being able to navigate through the checkout without any problems. Many purchases have been lost through over-complicated checkout systems. One aspect that is often overlooked is the ease with which a customer should be able to find a shopping cart. In turn, this should blend seamlessly with a secure payment system.

Open for Business

By putting a lot of thought into your design, ecommerce website designers can help you create a powerful tool that will raise online revenue. The look of a site, combined with its overall feel and functionality can have a huge impact on your business in both positive and negative terms - so consider each choice carefully in order to make the best decision for your company.

About the Author

Mark Spencer
dotCommerce
For further information on ecommerce website visit us at http://www.dotcommerce.co.uk

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