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Unfair competition in web design

By: Fernando Camacho at Engrafito Web Design

Submitted on Thu, Jul 14th, 2011 12:10 pm

As the clock ticks and every second passes, somebody worldwide is planning on starting a web design business. It's easy to start, doesn't need a great investment and all computer skills can be put to work, in many cases from the comfort of your home.

But, the lack of proper preparation and experience is producing a great amount of novice web designers that don't have the real knowledge about the business and much less the projection it may have in the future depending on their current work and prices.

Focused on just landing a job with a new client, prices have dropped considerably, to the point where costs end up being higher than the job and fixed hosting prices.

Many go bankrupt, but many keep on working for pennies and affecting the rest of colleagues. It's very common now, that while a conversation with a potential customer, the issue of someone supposedly doing the same job for 10% of what I charge comes up.

I have come to believe that maybe I'm wrong and I should lower my prices even more, but something tells me to hang on and to stress to clients my experience, quality and know how.

In many cases my arguments have just not worked and have lost the job to someone who can build something visually decent but with no, key elements such as meta tags, page descriptions etc.

It isn't clear as to how far this will go but surely preparing for these new conditions will make companies like mine focus on offering more sophisticated and unique services that will raise the bar even higher when competing with us.

About the Author

Fernando Camacho
Engrafito Web Design
I Fernando Camacho am a born Colombian citizen with much of the American Culture influence throughout my life and education. Have always had a great inclination for graphic arts, advertising, corporate image and photography aesthetics which have put to work for the web since 1995. Currently the owner and creative director for the Web and Graphic Studio started in Bogota Colombia in 1991, as an Advertising Design Studio. At the time I began working at Engrafito we started with Page Maker and desktop publishing, which then broadened into Corel Draw and Frontpage. Nowadays we work with several platforms and software to achieve our goals and client's objectives. I have the experience of having worked for companies in Colombia and abroad and know details about how clients perceive web and graphic design. I have also given special attention to SEO in our business, because I believe that websites have to be found and have to return their owners their investment. When a good SEO is done, internet presence should work and become part of the company by selling, offering, showing and providing useful information to the clients. Good SEO will make your website stand out and become a crucial part of your business.

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