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Why Responsive Websites Convert More Customers

By: Anne Grinney-Colomban at Green Jeans Creative

Submitted on Thu, Feb 2nd, 2017 5:52 pm

Research on website visitor demographics show that many people are looking at websites on a small screen, often a smart phone. Depending on the industry, your company website might have 50%, or more, traffic from mobile devices. Many people ask us at Green Jeans Creative “How well do mobile visitors convert?” The answer depends on how easy it is for the visitor to use the website on a small screen. Responsive websites provide a great customer experience regardless of the screen size. If you don’t know if your website is responsive, call us today at 720-284-1795 so we can determine if your website provides every visitor a great experience.

 

Happy Visitors Mean More Conversions

 Mobile visitors are hard to please. They abandon websites that load slowly or are frustrating to use. Like Olympic swimmers, they measure time in tenths of seconds.

Your mobile visitors expect websites to:

  • Load in 2 seconds or less
  • Look good
  • Be easy to navigate
  • Have only short and simple forms

A well-designed, responsive website provides visitors a satisfying experience no matter what device your visitor is using.

 

Google and Responsive Websites

Google uses many factors to rank a website, including how the website looks on mobile devices. They published guidelines for creating a responsive website. You can read them here. Be sure to also read their article about common mistakes. Is your website ranking well on Google for people searching on mobile devices?  If not, consider converting a non-responsive and slow-loading website into a responsive and fast-loading website. 

 

Green Jeans Creative’s Secret Sauce for Converting Mobile Customers

Our secret sauce is a simple concept. We create responsive and dynamic websites that focus on the user experience and incorporate company branding. Pablo, the GJC webmaster guru has over 10 years of design experience. Our secret sauce has helped many clients improve their website conversions. Find out what we can do for your company website.

 

Give us a call at 720-284-1795 to see how a well-designed responsive website will convert more browsers into customers. 

About the Author

Anne Grinney-Colomban
Green Jeans Creative
Green Jeans Creative is a creative agency that specializes in print design, branding and digital/web design. It was founded in 2006 and has continued to grow it's client base over the 10+ years it has been in business. Green Jeans Creative is known for it's innovative design and exceptional service.

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