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Graphic Design Award: Winner

The Following Entry has Won the DesignFirms™ December 2011 Graphic Design Award

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Asano Designs Holiday Coasters

Design by: Michael Campasano

Holiday cards are an annual way to showcase creativity, a focused message, and holiday cheer. It seems like we can never start thinking about it early enough, but somehow we always pull it together. This year we wanted to give our family, friends, and clients something more than just a typical card, something they can collect and reuse every year. With the holidays here we all have company and with company we all have drinks. With that in mind we decided to send out coasters.

The coasters were printed on a durable 40pt smooth silk paper with rounded corners and a spot UV varnish on both sides. The tags were printed on a 12pt smooth silk paper with an emboss and a die cut for the candy cane string to hold it all together.

The message on the back of the coasters expressed the whole idea of the promotion. “Cards can’t get wet, Coasters can” We used the Spot UV to portray that message by only using a varnish in an area that gives the impression of a wet glass mark on the coaster.

The tags were used as the greeting that stated our message: “We love cards, but ultimately they don't last. That's why we'd like to give you something to reuse each holiday season. We wish you health, happiness, and good fortune in the New Year.


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