Graphic Design Award: Winner
The Following Entry has Won the DesignFirms™ June 2012 Graphic Design Award
Soleria Wine Packaging
Design by: Estudio Iuvaro
Soleria is part of a line of fortified wines, this means that during the production process, some brandy or liquor is added in order to increase its alcohol content.
In the solera process, a succession of containers are filled with the product over a series of equal aging intervals (usually a year). One container is filled for each interval. At the end of the interval after the last container is filled, the oldest container in the solera is tapped for part of its content, which is bottled. Then that container is refilled from the next oldest container, and that one in succession from the second-oldest, down to the youngest container, which is refilled with new product. This procedure is repeated at the end of each aging interval. The transferred product mixes with the older product in the next barrel.
The output of the solera is the fraction of the last container taken off for bottling each cycle. The amount of product tied up in the solera is usually many times larger than the production. This means that a solera is a very large capital investment for a winemaker.
For this special product, we proposed a metal label, very elegant and sophisticated.
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