
Authentic Hotels is a unique boutique hotel concept that seeks to fuse 5-star luxury with genuinely African traditions. The
purpose of the website was to effectively capture and convey this original concept to potential foreign investors and
employees, essentially selling a product whose heart and substance lies primarily in the individual cultures, traditions and beauty of its respective surrounds. Furthermore, the website would also provide details regarding the brand, its internal structure and work philosophies.
In keeping with the theme of authenticity, a vintage bookshelf, decorated with original works, beautifully detailed illustrations and ornate imagery lends the site a handcrafted feel, while allowing visitors to interpret the brand through thoughtful glimpses into African culture in an authentic context.
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