ConceiveAbilities

Design by: I.V. Interactive

With personal experience guiding its philosophy, ConceiveAbilities brings an unmatched level of service and support to individuals who might otherwise be unable to become parents. Our target audience includes prospective parents seeking egg donors and/or surrogate mothers, prospective egg donors, and prospective surrogate mothers. The website provides an introduction to ConceiveAbilities, a source for egg donation and surrogacy information, a place for prospective egg donors and surrogates to apply to the program, and a database for prospective parents to search for egg donors and surrogate mothers that meet their criteria.

Appealing to an individual who has had fertility issues is a delicate balance. On the one hand they are looking for credibility and professionalism. On the other hand it is a very emotional process, requiring a level of compassion and understanding. Prospective donors and surrogates have a different set of considerations. The goal of the site was to balance the needs of each target audience from a messaging and visual perspective. Significant consideration was also given to usability and accessibility. The site has been extremely successful since its recent launch.

Date Won: January 2010

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