Willows Pediatrics

Willows Pediatrics is a small pediatric group in Connecticut. They wanted a a site that was both personal and professional. We decided it should have a "happy look" without being juvenile as parents would be using the site and not their children.

The imagery was taken within the practice to help parents get comfortable with the surroundings and we felt it was compelling to show children interacting with the doctors as a way of establishing confidence in the team. The content was developed to help both practice staff and parents access information that would otherwise be routed to support staff.

Individual physician pages were created to help parents access each doctor's hours, nurses, extensions and biography information. Each doctor chose their favorite relevant links and a widget that reflected something they cared particularly about (i.e. special needs, athletic injuries, nutrition, etc.

Custom designed column modules were created for easy access to relevant information. New baby information, student forms, poison control, and access to hundreds of detailed brochures from the American Academy of Pediatrics.

Synerge-marketing also created a blog so that the doctors could alert parents of random issues that needed their attention like recalls, new vaccination updates and an editable bulletin board on the home page for important announcements.

The site now generates 5,000 unique visitors and is a source of both professional pride and new patient referrals for the practice team

Date Won: June 2012

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