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Web Design Award: Winner

The Following Site has Won the January 2015 DesignFirms™ Web Award

Award Winner

Genesis Associates

www.genesisassociates.co.uk/

Design by: Geoff Bretherick

As with most recruitment agencies, the target audience for Genesis Associates are businesses and organisations looking for candidates, and the candidates themselves, specifically graduates.

As an already successful agency, Genesis had a number of candidates in the process of being placed by them, but wanted to create a wider reach. In order to generate awareness of their brand and proposition, the company had recognised that they required a digital strategy overhaul.

Venn composed a strategy that would reach out to the ‘passive’ untapped candidates via a strategy that incorporated:
• A new responsive site that would be accessible across devices
• Freely accessible downloads and guides that would target specific sector/industry demographics and core interest areas for candidates in the fields of Engineering, Creative and Sales
• Video media and infographics that explain the Genesis methods for both candidates and clients
• Industry relevant blogs and thought leadership process

Date Won: January 2015


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