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Blogs: April 2009

Displaying Blogs for April 2009

Posted on Wed, Apr 1st, 2009 10:08 am

The Changing Faces of Facebook

Facebook seems to have been going through a stealthy re-branding over the past months, steadily changing features, incorporating behavioral targeted advertising, attempting to alter the user agreement policy and many other details. All of these changes have left many wondering where the old...
Posted on Thu, Apr 2nd, 2009 10:47 am

Low / No Cost Promotion Stragegies

In the current economic climate, many businesses are looking for lower cost promotion strategies. Luckily for WebFertile there is a wide range of online promotion methods that fall into this category.  These are grass-roots, affordable marketing strategies that can be tailored to your...
Posted on Thu, Apr 2nd, 2009 10:50 am

More Low / No Cost Promotional Strategies

As noted in our last post  many companies in Nottingham are looking for creative and low cost ways to promote themselves in the current economic climate. We already looked at: Facebook / Myspace Video / Audio Email Newsletters Here are a few more suggestions...
Posted on Thu, Apr 2nd, 2009 10:53 am

Choosing a Web Designer in Nottingham

Be careful when choosing a designer — there are many who claim to be qualified but have no real experience. You should certainly ask to see some examples of previous work. You should also ask if the designer is able to do the following: Manually write HTML code. Work with languages...
Posted on Fri, Apr 3rd, 2009 10:45 am

Capture your target audience with Apture

A common mistake made on websites today is linking to other websites when it is not necessary.  The attention span of potential clients who are surfing the web is mere seconds, and once you have them on your site, why would you open a door for them to exit and likely not...
Posted on Mon, Apr 6th, 2009 11:57 am

Microsoft recently released Internet Explorer 8, (IE8 RC1) and many have been anticipating the Web Slices feature.  Similar to live bookmarks, which are periodically updated with new information, Web Slices go a step further and offer the option of displaying a preview window when...
Posted on Tue, Apr 7th, 2009 4:50 am

5 Tips for Greener Computing / IT

PCs + Energy Consumption Many people are aware of energy efficient lightbulbs and insulation - but how many of us consider the environmental impact our PC use is having? PCs use quite a lot of energy - a desktop typically uses 500 kw hours per year.  Put another way, 10 computers have...
Posted on Tue, Apr 7th, 2009 5:37 am

Feeling the Effects of the Economy in the Design Industry

Original article: As a small design/development shop, we are feeling the weight of the economy bearing down on us just as most small businesses are right now. The key to surviving as...
Posted on Tue, Apr 7th, 2009 5:40 am

Working For a Great Cause

Original article:   Taking on work on a pro bono basis can be very difficult to manage, but extremely rewarding. We try to take on as much pro bono as possible for causes and organizations that we feel are...
Posted on Wed, Apr 8th, 2009 10:27 am

While touch screen technology has become increasingly popular among smartphone users, the sleek screens have proved to be an obstruction for blind users, who rely on tangible clues to feel their way around.  A pair of engineers at Google has been working diligently to resolve this issue,...
Posted on Thu, Apr 9th, 2009 4:09 am

Save your Graphics design cost up 60%

Dear Sir: We, the Tradexcel Graphics Limited (TGL) is a world class pre-press graphic design outsourcing company in Bangladesh since 2001, and currently working for Newspapers, Magazines, Advertising Agencies and Printing & Publishing Companies around the world in fulfilling their design...
Posted on Fri, Apr 10th, 2009 11:42 am

Publishers V.S. Google

It all boils down to who is going to make the money, publishers or Google.  With technology changing the news industry, publishers are now at odds with Google, and want a piece of the profits Google is receiving from its online news distribution.  Newspapers are citing unfair...
Posted on Mon, Apr 13th, 2009 10:50 am

Google, square one for future venture capital leaders?

Another Google executive has left the nest to join a venture capital firm.  Top Google sales executive for Asia-Pacific and Latin America Sukinder Singh Cassidy has accepted the position of C.E.O.-in-residence at Accel.  Accel is the venture firm behind Facebook, MetroPCS and...
Posted on Tue, Apr 14th, 2009 12:13 pm

Sparks Web Agency Launches Affordable eCommerce Website

Westward Strategy is proud to announce a recently launched robust eCommerce web solution for a Las Vegas Client: Furniture Etc USA ( Westward Strategy provided an affordable ecommerce solution that used low cost and efficient entry level interns to help facilitate the...
Posted on Tue, Apr 14th, 2009 12:15 pm

How Westward Strategy Builds Client Trust

Here are just some ways that Westward Strategy Builds Client Trust 1: Testimonials Westward Strategy encourages all prospective clients to call our current and past clients for a testimonial of our work. You can ask questions that we may be impartial to answer. We also feature testimonials on...
Posted on Tue, Apr 14th, 2009 12:21 pm

10 Questions You Should Ask a Prospective SEO Company

To compliment our “10 Questions You Should Ask a Prospective Web Design Company” we have put together this list of 10 questions you should ask any SEO company you may be interviewing. Not only will these questions give you a better understanding of who you are interviewing,...
Posted on Wed, Apr 15th, 2009 7:52 am

Your Website & The Long Tail of Search

What Is The Long Tail? The long tail refers to the multitude of less popular searches in Google. Common phrases like 'iphone' and 'ebay' are searched for thousands of times per day. But there are millions of less popular searches such as 'loft conversions nottingham' or 'vintage ashtray...
Posted on Wed, Apr 15th, 2009 9:56 am

Universal and YouTube music video deal, Vevo, is a go

The largest music company in the world, Universal Music Group, has reached an agreement with YouTube to create an online platform for music videos, to be called Vevo.  The agreement is said to include the licensing of Universal recordings to be used in user-generated videos on...
Posted on Wed, Apr 15th, 2009 2:42 am

SEO Toolbar for FireFox

Here is a free SEO toolbar for FireFox that can come in handy for quick rank checking without having to navigate to multiple pages. Instead of remembering which ranking websites to check, you see everything right in the toolbar. To download the toolbar go to
Posted on Fri, Apr 17th, 2009 10:20 am

Yelp for small business

Yelp is a website with the slogan, “Real People. Real Reviews”.  Users of Yelp are free to post reviews of local businesses such as restaurants, nightclubs and more, a useful resource developed with the customer in mind-think TripAdvisor. In a surprising move, Yelp...
Posted on Mon, Apr 20th, 2009 10:54 am

Oprah Tweets

The much-anticipated first tweet from Oprah read:  “HI TWITTERS. THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.”  Yes, Oprah made a big screaming entrance in all caps, giving the digerati much to talk about in the way of internet etiquette, which...
Posted on Wed, Apr 22nd, 2009 10:23 am

Yahoo and Microsoft still flirting?

It has been a difficult time as of late for many companies, Microsoft and Yahoo included.  It is reported that the two online entities have resumed talks regarding a wide-ranging advertising partnership.  Talks of an outright merger or sale of Yahoo’s search business...
Posted on Wed, Apr 22nd, 2009 10:28 am

Communicate more effectively though email newsletters and one off emails.

Whether you are email marketing to promote your business or drafting a one off email it is important to communicate effectively. Many people myself included use email regularly and forget how they can be misleading. Below are some tips for writing effective emails, that do not offend...
Posted on Wed, Apr 22nd, 2009 3:44 am

Here are some search engine search shortcuts you can use for Google. Make sure you use these when you’re doing some sneaky competitor research! Many of these shortcuts can also be used in Yahoo!, MSN, and Ask.Search for sites linking to a URL:link: and...
Posted on Fri, Apr 24th, 2009 1:40 am


Posted on Fri, Apr 24th, 2009 11:07 am

Tweets from your Tweeps, Twerps & Twitching

Oprah’s first tweet increased Twitter traffic by 43%…yes…it happened (this according to Hitwise web tracker).  Twitter can thank Oprah’s tweetership for an estimated million new users joining post-broadcast.  The self-propagating social...
Posted on Mon, Apr 27th, 2009 12:21 pm

General Electric announced on Monday that it has discovered a breakthrough in the form of a digital storage device with the capacity to store the information contained on 100 DVD’s, on one disc.  The advance in storage is currently in the laboratory success stage. The...
Posted on Wed, Apr 29th, 2009 11:45 am

Google’s controversial Book Search has been under the microscope from many angles over the past few months.  Recently, the Justice Department has begun an inquiry into the antitrust implications of the settlement between Google and the authors and publishers. The settlement...

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