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7 Reasons Why a Website Can Be Your Best Friend in a Down Economy

Yes, it’s true that a professionally designed website initially costs a pretty penny but the keyword in that sentence is “initially.” For anyone who has owned a business, currently owns a business or who is looking to start a business should know......

The Importance of Testing in an EMarketing Campaign

Traditional direct marketing, whether using print media, direct mail or television, has always used testing as a prelude to a large direct marketing campaign: that is, before committing huge dollars to a large campaign, smart marketers test......

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