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Location

Lousiville, Kentucky

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(502) 498-8470

Via Studio Blog

What's Going on at Via Studio

VIA Brings Home the Bronze from the LGDA

Once again, VIA has garnered the approval of their peers. Friday 12/09/11 the Louisville Graphic Design Association held its annual 100?s Show, awarding VIA with 3 Bronze awards in the Graphic Design, Interactive Media and Print Design categories.......

Happy Holidays from VIA Studio

We had our annual company Christmas dinner last night, served by Top Chef Edward Lee at the esteemed 610 Magnolia. Being surrounded by such good people and amazing talent makes me happy and grateful. I?d like to thank all our staff, our friends, our......

New2Lou Logo Design Unveiled!

Today we are happy to announce the unveiling of our logo design for New2Lou. We?ve been working with the organization for awhile now on their Brand Strategy, Identity, and Web Design. The first labor of love is finally released! We?ve had to sit on......

Announcing the Small Business Shamen Conference!

Today we launch the official website for the Small Business Shamen Conference, April 4, 2012 at the Ice House. As we get going with a new business venture for VIA Studio I wanted to take a second and explain what the heck this thing is. A quick......

VIA Studio says: SOPA SUCKS!

We didn?t black out our websites today, but we did want to show our solidarity with the STOP SOPA movements today on the interwebs. If you?ve been living under a rock today and haven?t seen the Google or Wikipedia pages, the video below provides a......

Lobster Feast 2012, the ?Destination Wedding?

As always, VIA Studio was happy to support Actors Theatre of Louisville?s annual Lobster Feast fundraiser. This year?s theme was ?Escape to Key West?, and the VIA team came as the ?Destination Wedding?. Needless to say the evening was a blast, and......

Five Ways PPC Ads Can Boost Conversions

Pay per click (PPC) advertising can be tough. There are many moving parts to an account like keywords, ad copy and network settings ? it can be difficult to keep everything in good order. Despite the complexity, a PPC account like Google AdWords......

Testing the Lytro at SXSW Interactive

You may have read the SXSW post from a few days ago. We took along our new Lytro lightfield camera to use as our point-and-shoot camera, and get used to some new photographic technology. It was a fun gadget to take. We got swarmed by geeks who......

South By Southwest Interactive, initial ramblings

Some of the VIA Studio team is currently at SXSW Interactive. It?s been an inspiring few days, with one more left to go. Hopefully there will be some goodness to share when we get back, but as we enjoy a beer on the back porch of our rented house......

Forecastle Lineup Revealed

Yesterday was a big day at the VIA Studio office. One of our favorite clients, Forecastle Fest, was announcing the artist line-up for the 2012 festival. One of the coolest perks of my job was finding out the details before all my music-loving......

The Email Marketing Face-Off

Email Marketing is a great way to reach a defined audience. With so many tools competing for your attention, how do you decide which product to use? Here?s a handy analysis of the most popular options. Mail Chimp is the most robust, closely followed......

Career Day!

I had the honor of chatting with the 2nd and 3rd grade classes today at Luhr Elementary’s Career Day. We talked about art, web design, marketing, and what we wanted to be when we grew up. It was more nerve wracking than most public speaking I’ve......

Hey Designers, this dude is coming to Louisville in May

Watch this video, and realize you should be there. The date is May 24, 2012. I’ll post a link to the event page when it arrives....

Pictures and Praise from Small Business Shamen

Now that we’ve had time to recover from organizing the Small Business Shamen Conference 2 weeks ago I thought I’d post some pictures from the event. Feed back from the event was all-around positive. We had a great, time going outside of our......

Look Back with Pride, Kelly McKnight. Happy Retirement!

Today marks a HUGE milestone in the timeline of VIA Studio. This is our founder’s last official day with the company. He’s off to the land of retirement. Kelly took a visionary move 16 years ago when he left the advertising agency he was at to......

Mayan Cafe wins International Interactive Design Award!

The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2011 award winners to highlight this year’s “best of the best” in interactive media. We are excited to announce that the website......

Forecastle Festival: Analytics Overview

Now that the Forecastle Festival is over, I thought it would be fun to take a peek at the web traffic that a huge festival with an international presence can send our way. JK McKnight, Captain of the Forecastle ship, was gracious enough to give us......

Cootsdaddy the Crooner

Not only can our team belt out awesome projects during the day, some of them can croon with the best! Amber and I were lucky to catch Cootsdaddy at Zazzoo’s on Saturday night. Good times. Good times....

LEO Readers’ Choice 2012 Award Winners!

Congratulations to our clients and people we’ve worked with in the past on being picked for the LEO Readers’ Choice Awards this year! I’m happy we can contribute in a small way to the success of the city. Best Charitable Event 2. Actors......

A Twitter Convert (or, Sometimes the Boss is a Dope)

Back in 2009, I posted an article for an online Marketing publication, iMediaConnection, in which I boldly state that Twitter will be out of business in a year. Boy, was that a dumb prediction or what? Some of my assertions on the article were......

Kim Clark selected for Ignite Louisville Class of 2013

The award-winning program, presented by Norton Healthcare, has graduated over 400 up-and-coming leaders and is now entering its tenth year of preparing emerging leaders for expanded roles in their organizations and in the community....

The End of Print for Newsweek

Just a few hours ago Tina Brown, the editor-in-chief of Newsweek/The Daily Beast announced that as of the end of this year, they will be going all-digital. Newsweek Global, as the all-digital publication will be named, will be a single, worldwide......

Nonsense in Form Design

As a geek, I’m extremely fond of trying out new apps and purchasing weird stuff online. More and more I’m confused and annoyed by the process of clicking things that I have no choice but to click. Most of the time it’s designed so badly that......

Finding Brand Power on the Web: Mark Schaefer

Last Friday I attended a presentation by Mark Schaefer, a noted marketing consultant, that was produced by the American Advertising Federation Louisville chapter. (Full disclosure, I’m the VP of Industry Relations this year.) The title of the......

Step Up for Kids Branding

In our continuing partnership with Kentucky Youth Advocates, we decided to donate some branding design work to their event, the Step Up for Kids Conference. This event provides education and information to a variety of audiences from lawmakers to......

The Internet was the real winner last night…

The internet is the real winner tonight. Obama’s first acknowledgement of victory was on Twitter.    ...

Build Guild 2 Year Anniversary Event

Once again we’re happy to sponsor Build Guild Louisville’s Anniversary Event. Tomorrow, Tuesday November 20, at 7:00PM at the BBC Taproom. What is Build Guild, you ask? The Build Guild is a monthly event (Occurs the 3rd Tuesday of every month)......

Year-end Gift Sneak Peek

We’ve been working on a gift for our beloved clients and friends. Something that’s equal parts lovely and insightful.  Here’s a looksy....

Louisville is the Top US travel destination for 2013!

According to an article posted today by the Lonely Planet, Louisville is THE top United States travel destination for 2013. That’s right. Us. I never really wanted to move out of town anyway. Congrats to all the people and business that make this......

In case you didn’t know…

Another peek at our year-end gift and we definitely are inspired by you....

2012 Holiday Gift Guide for Web & Design Geeks

Looking for that last minute gift for your Design or Web Geek friend? Well, for the second year in a row, here are our picks. Feel free to add your picks in the comments at the bottom! Jason’s Picks Buddha4 – Buddha Machine As a music nerd, this......

MilkWood Logo for Chef Edward Lee at Actors Theatre

Today we’re happy to reveal our logo design for Chef Edward Lee‘s new restaurant MilkWood at Actors Theatre of Louisville. The design team here at VIA Studio has been working hard for the past few weeks to develop the identity, and I’m......

Using Twitter for Art & Data Visualization – #TwitterRockThyWebsite

Today we launch the website for the joint Actors Theatre of Louisville / University of Louisville project Sleep Rock Thy Brain. From the website: Sleep Rock Thy Brain, a play [...] commissioned by Actors Theatre of Louisville, is slated to premiere......

AAF – Louisville Brand Usage Guidelines

Recently, we have noticed a recurring trend in our industry to push deliverables on projects out the door to get the quickest shipment of a finished product as possible. In doing that, the client often ends up with incomplete information and......

April Fools Around the Web

Twitter Announces “Twttr” Twitter is switching to a two-tiered service. The Twitter you know and love is now going to cost $5/month, but you can use Twttr for free, and only use consonants! Google always has fun on April 1. Here’s a selection:......

VIA Clients Clean Up in LEO’s Readers Choice Awards

Once again, our clients have proven themselves...

VIA Studio Wins 7 International Interactive Awards!

The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2012 award winners to highlight this year’s “best of the best” in interactive media production. Thanks to the amazing team here at VIA......

AAF Louisville | Day on the Hill Report

Did you know? Advertising expenditures account for $17.5 billion in economic output for the city of Louisville. That’s 21.6% of all economic output in Kentucky’s 3rd District. Did you know? Advertising driven sales help support 16.7% of all the......

Great Health Care Brand Identity: Novant Health

I’m posting this because Louisville’s a healthcare town, and it deserves more than just a Twitter mention. Can you see the “H”? I just caught this on the Under Consideration blog. Check out the full post and critique. This is a super nice......

When projects spiral out of control

So I ran across this nugget today. The BBC has given up on a massive project for managing their digital content. I’d hate to have been in the room when the executives realized how much money they flushed down the toilet. We see this all the time......

Kickoff: Lebowski Fest

We were abiding in our conference room last Thursday, holding a kickoff meeting that paved the way for a new Lebowski Fest website. The fest originated in Louisville, and we actually share an employee.  With a member of our staff also serving as......

Allow us to introduce: Our Process of Invention

In the difficult world of client service, sometimes we get to do work for ourselves. This piece was created to promote both our values and our process. As you can see, it gets complicated, but there is a method to the madness!...

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