Medium Blue

866-436-2583

Atlanta, Georgia 30318

Medium Blue is an Atlanta search engine optimization company specializing in organic search engine optimization, website conversion and online public relations services.

Medium Blue Search Engine Marketing was recently named the number one search engine optimization firm in the world by respected industry resource PromotionWorld. Medium Blue’s services include premium search engine optimization, visitor conversion, and online public relations. The company’s experts in these areas are recognized industry leaders and have been featured in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide, and contributed to Building Your Business with Google for Dummies (Wiley, 2004). Medium Blue services a national client base, including Boston Scientific, Cirronet, and Windsor Communities. Visit http://www.mediumblue.com/seo-guarantee.html to request a custom SEO guarantee based on your goals and your data.

Flash and SEO Like Oil and Water

We often deal with clients that are planning to "revamp" their sites with Flash, with SEO having already generated tremendous gains in their sales. The thing that we most dread to hear is that they've hired an experienced "Flash designer" that will be taking their websites to the "next level.

Are You Ready to Outsource to a Search Engine Optimization Company

So, you are the marketing manager of your firm, and you've finally decided to pull the trigger and hire the search engine optimization company that you've been talking to for months. The budget has been cleared, the SEO firm is ready to start, and it should be just a matter of time before you start seeing a huge uptick in business.

AOLs New Branding Strategy of Targeting Niche Audiences

AOL, once considered a pioneer in internet technology, has fallen on hard times over the years, unable to devise an effective branding strategy. A failed merger with Time-Warner, a non-focus on search while Google built an empire (the AOL search engine eventually began serving up Google results on its portal site), and declining dial-up business are all contributing factors to the ongoing difficulties of AOL and its search engine.

Local Search Engine Optimization Revisited

Roughly a year ago, local search engine optimization was all the rage - the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle - even multi-national companies.

Using a Search Engine Optimization Company vs Hiring an In House Expert and The True Dollar Cost

It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing.

Using Differentiators in Keyphrases What Every Search Engine Optimization Company Needs to Know

As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to utilize various techniques in order to make sure that you are giving a prospect exactly what it is that he or she is looking for.

Sams Club Wants to Be Your Search Engine Optimization Company But Should You Let It

If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront.

How to Maintain Your Privacy in the Face of Behavior Based Internet Advertising

Have you ever been surfing the web and come upon Internet advertising that provides a direct solution for something that you've been researching lately? Did you think that it might be related to your computer cookies, or did you chalk it up to serendipity? The fact is, it almost certainly wasn't a coincidence. Behavior-based Internet advertising is a relatively new and very powerful way for advertisers to get their message in front of potential buyers that they know to be qualified.

All Search Engines Love Spiders and How Meta Commands Can Help You Love Them Too

Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the web looking for web pages. These search engine spiders then bring the data back to be indexed by the engine.

What Every Search Engine Optimization Company Should Know about Keyphrase Choice

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience.

Google Owns a Search Engine Optimization Company

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.

Googles Paid Search vs Organic Results A Rickety Wall of Separation

"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest..

Brand New Websites from a Search Engine Optimization Company Perspective

It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, the worst thing that a new site owner can possibly do is presume that they are "too late to the game" and decide not to pursue this marketing channel at all.

Current and Future Search Trends and What the Top Internet Search Engines Are Doing

The future of search is unclear - what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.

Does Your Search Engine Optimization Company Understand Your Marketing Strategy

So you have decided to hire a search engine optimization company as a part of your overall marketing strategy. The firm that you choose will have a tremendous impact on the success of your campaign, but you knew that already.

Website Creation and the Eye of the Spider

Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up.

Personalized Search All is Well or Orwell

You go to Google and enter your search term. Big Brother, the totalitarian character from George Orwell's novel 1984, watches with detached interest.

Search Engine Optimization for Universal Search

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines - results that were comprised of nothing but other websites.

The True Cost of an In House SEO Campaign and Why an SEO Firm Can Increase Your ROI

When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Handling an SEO campaign in house is an attractive and popular option for many companies – after all, the staff is already being paid to perform other functions, so the company might as well use its resources.

Your Internal Departments and Your SEO Firm A Play in Five Acts

Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm. What follows is a demonstration, in play form (bear with me), of which internal departments are involved in a typical SEO campaign and why.

Systematic Theft Comes as a Nasty Surprise for One Search Engine Optimization Company

Let's face it - any search engine optimization company knows that the industry has carried a collective black eye for many years. This is unfortunate, because there are many firms out there that do outstanding work and who must struggle for simple legitimacy simply because there are so many fly-by-night companies and snake oil salesmen out there.

Investing in Pay Per Click Marketing or Search Engine Optimization

As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. In some cases, frustrated by click fraud and increasing click costs, marketers are using search engine optimization to completely replace pay per click marketing.

Understanding the True Value of a Resource Library for Your Website

Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the company's products or services.