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Articles by Medium Blue

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Understanding the True Value of a Resource Library for Your Website

By Scott at Medium Blue

Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the......


Investing in Pay Per Click Marketing or Search Engine Optimization

By Scott at Medium Blue

As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and......


Systematic Theft Comes as a Nasty Surprise for One Search Engine Optimization Company

By Scott at Medium Blue

Let's face it - any search engine optimization company knows that the industry has carried a collective black eye for many years. This is unfortunate, because there are many firms out there that do outstanding work and who must struggle for simple......


Your Internal Departments and Your SEO Firm... A Play in Five Acts

By Scott at Medium Blue

Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm. What follows is a demonstration, in play form (bear with me), of which internal......


The True Cost of an In House SEO Campaign and Why an SEO Firm Can Increase Your ROI

By Scott at Medium Blue

When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Handling an SEO campaign in house is an......


Search Engine Optimization for Universal Search

By Scott at Medium Blue

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines - results......


Personalized Search All is Well or Orwell

By Scott at Medium Blue

You go to Google and enter your search term. Big Brother, the totalitarian character from George Orwell's novel 1984, watches with detached interest. You see, to Big Brother, you are only a number - but he'd like to know as much about you as he......


Website Creation and the Eye of the Spider

By Scott at Medium Blue

Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive......


Does Your Search Engine Optimization Company Understand Your Marketing Strategy?

By Scott at Medium Blue

So you have decided to hire a search engine optimization company as a part of your overall marketing strategy. The firm that you choose will have a tremendous impact on the success of your campaign, but you knew that already. However, what are your......


Brand New Websites from a Search Engine Optimization Company Perspective

By Scott at Medium Blue

It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts,......


Current and Future Search Trends and What the Top Internet Search Engines Are Doing

By Scott at Medium Blue

The future of search is unclear - what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.com are making waves.......


Googles Paid Search vs Organic Results: A Rickety Wall of Separation

By Scott at Medium Blue

"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest..." Investopedia.com "While Google never sells better ranking in our search results,......


Google Owns a Search Engine Optimization Company

By Scott at Medium Blue

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google......


What Every Search Engine Optimization Company Should Know about Keyphrase Choice

By Scott at Medium Blue

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important......


What Every Search Engine Optimization Company Should Know about Keyphrase Choice

By Scott at Medium Blue

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important......


All Search Engines Love Spiders and How Meta Commands Can Help You Love Them Too

By Scott at Medium Blue

Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the web looking for web pages. These search engine spiders then bring the data back to be indexed by the engine. Since roughly......


How to Maintain Your Privacy in the Face of Behavior Based Internet Advertising

By Scott at Medium Blue

Have you ever been surfing the web and come upon Internet advertising that provides a direct solution for something that you've been researching lately? Did you think that it might be related to your computer cookies, or did you chalk it up to......


Sams Club Wants to Be Your Search Engine Optimization Company But Should You Let It?

By Scott at Medium Blue

If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered......


Using Differentiators in Keyphrases What Every Search Engine Optimization Company Needs to Know

By Scott at Medium Blue

As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to......


Using a Search Engine Optimization Company vs Hiring an In House Expert and The True Dollar Cost

By Scott at Medium Blue

It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search......


Microsoft and Yahoo as Search Engine Partners and How Mergers and Acquisitions May Change the Search Engine Playing Field and Where Google Comes In

By Scott at Medium Blue

Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and......


A Brief History of the Ask.com Search Engine

By Scott at Medium Blue

As of this writing, there are five top Internet search engines: Google, Yahoo!, MSN, AOL, and Ask.com, and while Google and Yahoo! get a lot of the press (particularly lately), the Ask.com search engine is a rather interesting engine that deserves a......


Local Search Engine Optimization Revisited

By Scott at Medium Blue

Roughly a year ago, local search engine optimization was all the rage - the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle - even multi-national companies. However, for many......


AOL's New Branding Strategy of Targeting Niche Audiences

By Scott at Medium Blue

AOL, once considered a pioneer in internet technology, has fallen on hard times over the years, unable to devise an effective branding strategy. A failed merger with Time-Warner, a non-focus on search while Google built an empire (the AOL search......


Are You Ready to Outsource to a Search Engine Optimization Company?

By Scott at Medium Blue

So, you are the marketing manager of your firm, and you've finally decided to pull the trigger and hire the search engine optimization company that you've been talking to for months. The budget has been cleared, the SEO firm is ready to start, and......


Flash and SEO Like Oil and Water

By Scott at Medium Blue

We often deal with clients that are planning to "revamp" their sites with Flash, with SEO having already generated tremendous gains in their sales. The thing that we most dread to hear is that they've hired an experienced "Flash designer" that will......


A Compatible ECommerce Solution for Your SEO Campaign

By Scott at Medium Blue

The most ambitious Internet retailers, hoping to emulate the style and online influence of Amazon.com and other recognized brands, tend to aim for sprawling electronic retail websites that may look pretty but accomplish little else. If all the push......


The Evolution of Online Advertising Technology More Targeting, Less Privacy Part One

By Scott at Medium Blue

Please bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled......


The Evolution of Online Advertising Technology More Targeting and Less Privacy Part Two

By Scott at Medium Blue

Even with the cookie-type behavioral advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This......


How Yahoo Walked Away from 44.6 Billion Dollars

By Scott at Medium Blue

When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft's $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of......


Google Street View Continues to Raise Privacy Concerns

By Scott at Medium Blue

Google Street View, a Google Maps feature that lets users see images of streets and the surrounding areas, continues to generate controversy. Since its launch in May 2007, the feature has prompted questions about whether it constitutes an invasion......


The Importance of Website Conversion

By Scott at Medium Blue

Many companies make the mistake of spending money in areas where it's not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It's great to get more traffic, but that is just the first step. Now......


Peeling Back the Onion with Metrics that Matter to a Good Search Engine Optimization Company

By Scott at Medium Blue

"I want to be number one on Google for (insert hyper-competitive keyphrase here)." It's usually the first thing we hear in terms of search engine optimization - a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No......


Why It is Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy

By Scott at Medium Blue

It's a fact of life in business that when there's an economic downturn, the first thing that's usually cut is available marketing spend, typically an unfortunate byproduct of accounting's inability to justify costs without hard data in place. While......


A Beginners Guide to Navigating Paid Search

By Scott at Medium Blue

In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential. Unlike traditional......


Chasing Bing and The Truth behind the Hype

By Scott at Medium Blue

In recent weeks, we've noticed a surge in clients calling us to ask questions like "what's up with Bing?" Or, "are you optimizing for Bing?" Even "are you taking advantage of Bing?" In other words, people want to know that their search engine......


Adding Search to Your Marketing Mix

By Scott at Medium Blue

Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company The powerful capabilities of organic search engine optimization (SEO) are now a highly......


Adding Search to Your Marketing Mix, Part II

By Scott at Medium Blue

Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company This is part two of the article Adding Search to Your Marketing Mix. Read Part......


Search Engine Optimization and Paid Search and What Should Your Philosophy Be

By Scott at Medium Blue

As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising. "Is one tactic more favorable than another? How do I......


The Fallacy of Search Engine Marketing Only

By Scott at Medium Blue

Allow me to offer a pre-emptive caveat - I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base - primarily through using the same search engine and internet marketing methods......


How to Generate Inbound Links for Search Engine Optimization

By Scott at Medium Blue

As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaining these types of valuable links? When an arduous......


Prepare for Successful PPC Campaigns Before You Pay for a Single Click

By Scott at Medium Blue

As a PPC management company, we are often called upon to "fix" PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be "tweaked" into success, because......


Don’t Be Short-Sighted with your Website Marketing Strategy: The Value of Multiple POAs

By Scott at Medium Blue

Many website owners now realize that actively steering visitors toward a clear POA (point-of-action) on their site is critical for increasing the website conversion rate, which improves the return on their website marketing investment. However,......


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