201.784.6410
, 7119
The Graphic Department is a team of creative professionals, specializing in graphic design for corporate and marketing communications projects.
Our client roster is very diversified. We pride ourselves on building long-term relationships with our clients, working with many of them for more than a decade. We have the resources to handle complex, large-scale projects as well as small, specialized assignments with personalized attention.
With more than 25 years of creative success, The Graphic Department can carry a project through from concept to production. In every instance, our commitment is to complete the project on time and within budget. In fact, we are particularly skilled at finding creative design solutions that deliver
the most for the budget.
Our work has earned numerous awards and accolades. Most importantly, we have consistently received rave reviews from our clients, delivering the type of work that keeps them coming back.
Methodology:
We follow a process that can adapt to changing business objectives. All our designs are created in a sequence of steps that start with overall general objectives and move towards specific, focused results. The ever-changing world of design dictates that we use a process that is flexible yet
consistent.
Step 1: Research – Time is spent researching your needs. We have already collected some information, however this process is present throughout our professional relationship. On going
research helps us determine your needs and what recommendations to make.
Step 2: Conception - Weekly meetings are held to discuss any design, technology or production issues. Your Account Representative meets informally with designers, copywriters, programmers
and other team leaders on a daily basis. Timetables and outlines will be used to keep the project on time and within budget.
Step 3: Client Presentation –Unique ideas are presented either formally or informally, depending on your schedule. Client feedback is recorded and concerns are addressed.
Step 4: Final Production - All feedback and concerns from the client presentation step are
considered. A finalized project is approved and produced.
Branding:
In today's ever-changing business environment it is important for organizations to create a brand
image for their product that is consistent across all mediums. Print materials, advertisements, logos, web sites and packaging should all be designed within the same color scheme and style of design. Organizations that create a successful brand image are able to separate their products from
their competitors and the “noise” of other inconsistent marketing and advertising.
Team Leaders:
Account Representative: Spencer Baker
Senior Designer: Stephanie Ferraro
Art Director: Gordon Baker
Spencer M. Baker: Spencer graduated from East Carolina University with a BS in Business and Construction Management. Previously he worked as an Account Executive for Eastern Building
Components in Newbern North Carolina. His prospecting and diligence helped Eastern Building Components become the largest truss manufacturer in North Carolina. He joined BAKERDESIGNS
in 1996, then created The Graphic Department in 2005 in response to a changing business environment. He also enjoys fishing, skiing and dinner with friends.
Stephanie Ferraro: Stephanie received a BS from the Art Institute of Philadelphia. Immediately
after graduation Panzano's & Partners Advertising recruited her. At Panzano's she worked with every aspect of creative production. This broad exposure helped her to quickly learn the skills necessary to become a successful designer. Then in early 2004, BAKERDESIGNS recognized in
Stephanie that extra something that makes a designer more than a success, it makes them great. She now heads up The Graphic Departments website development team. When she's not working
with clients, she likes to spend her free time painting.
Gordon Baker: He received his BA from the very prestigious Parsons School of Design in New York City. After Parsons he worked in New York City for over 25 years. During that time he quickly
worked his way up to Senior Art Director. Working for some of the largest companies in the world
he gained the experience to handle any size project. With all this experience under his belt the only thing left to do was to start BAKERDESIGNS in 1990. He still spends most of his day creating
designs that expand the imagination, however recently he has been spotted relaxing on his boat.
Standard Operating Procedures:
Consulting Payment Schedule: No payment is due until delivery of final programming. Large out-of-pocket expenses are billed as needed.
Delay of project: In the event of a delay of the project on the part of the Client for more than 30 days, we reserves the right to invoice the client for all work to date.
Client Responsibility: Where necessary the client will provide original content, images, and charts. All assets should be provided in a digital format; otherwise scanning fees of $45 per item
will be applied. Client will be responsible for providing all necessary content in a timely fashion.
Contact Person: It is understood that one person will be assigned by the client to have authority and responsibility to sign off on all programming, revises and changes in scope-of work.
Special Communication: To establish and promote open and efficient communication channels during project development, we will develop a “Client Link” website for your project. This site will be password protected and contain contact information for all team members.
Why The Graphic Department?
We view every project as a mission. Nothing less than excellence is acceptable, which is a principal
we are committed to without option. We invite you to experience the creative and professional difference The Graphic Department can uniquely provide.
We look forward to your favorable decision with great enthusiasm.
