Advertising Manager

Overview
The purpose of this job is to manage the development and implementation of Trustmark’s corporate advertising strategy, including all components of research, development and execution.
Responsibilities


Implements and manages the company’s advertising strategy, including regional and corporate market development strategies, from a business, sales and technical perspective; includes day-to-day management of advertising agency relationship


Responsible for managing and placement of all advertisements and ensuring all advertising efforts work toward the organization’s overall goals and objectives


Develop integrated and effective advertising campaigns from inception to execution; drive successful integration of campaigns across all advertising channels and ensure message is effectively executed for that particular channel


Plans and develops all aspects of Trustmark’s policies and initiatives regarding its advertising strategy, including budgeting and expense management


Manage legal and product review process for all advertising creative while ensuring creative is clear, transparent and meaningful to consumers


Utilize research to understand consumer insights for brief development and learn from advertising research as a way to consistently enhance campaigns


Initiates and manages discussions and advertising agreements with outside agencies; negotiates agreements with outside sales representatives


Qualifications

Extensive knowledge of advertising industry
Comprehensive knowledge of marketing principles such as brand positioning, identifying consumer insights, identifying compelling benefits and features to use in marketing and advertising
Must understand the tactical components of media buying and planning and be knowledgeable of all forms of media (print, broadcast and digital/online)
Excellent interpersonal skills, as well as written and verbal communication skills
A positive can-do attitude with high-energy
Relies on extensive experience and judgement to plan and accomplish goals
Advanced working knowledge of computers, spreadsheets, word processing and adobe product suite
Thorough understanding of graphic design, pre-press and printing processes
Ability to work independently or in a team environment with rapidly changing priorities and demands
Strong ability to project-manage, problem solve and multi-task
Proven ability to lead creative process and direct the advertising team (internal and external)
Ability to collaborate across teams and build partnerships, strong influencing skills
Passionate about advertising and marketing and curious about new developments in the industry
Strong ability to drive development of creative across all channels including strong experience with digital preferred
Superior time-management skills and a high degree of organization
Bachelor’s degree in Advertising/Marketing or related field
7 to 10 years of job-related experience in advertising/marketing, some experience with finance brands preferred
Must have hands-on experience managing advertising/marketing campaigns, including agency partnership, creative development, managing advertisements reviews/approval and campaign execution
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