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Shawn Michael Hickman
404 Barclay Avenue, Altamonte Springs, Fl 32701 – Phone: 321-948-4558 – E-mail: shickman@cfl.rr.com
PROFESSIONAL PROFILE

Internet Marketing Professional with hands-on experience in search engine marketing including: organic optimization, affiliate and email marketing, paid search campaigns and much more. Experience creating powerful marketing collateral including logos, web pages, and banner ads.

Areas of expertise: Web strategy, project and team management, search engine optimization, affiliate marketing, web and graphic design, online marketing strategy, troubleshooting and fine tuning, client relations, web promotion, pay per click campaigns (paid search), ecommerce solutions, HTML, ASP, and PHP script editing.


PROFESSIONAL EXPERIENCE

Web Solutions of America, Longwood, Florida November 2006 to Present
Internet Marketing Manager
www.wsoaonline.com

• Management of all Search Engine Optimization services for clients including: www.rosenhotels.com (Rosen Hotels owns 17 websites), www.perfumeland.com, www.insuredapartments.com, www.vistacayholidays.com , www.ioausa.com, www.getlistedinternetmarketing.com , www.volcanoscoffee.com , www.holytrinityreceptioncenter.com , www.alphaemc.com , and several others.
• Please review all of my SEO results at www.wsoaonline.com/SEO_results.aspx .
• Monthly reports run using Web Position and Urchin statistics. Evaluation of the reports and adjustment of content in campaigns to achieve better results for the upcoming month.
• Management of all other internet marketing collateral including: email campaigns, e-cards, banner ads, web site image and content updates.
• Pay Per Click management in Google Adwords and Yahoo Search Marketing.
• Management of company staff including programmers and designers
• Management of affiliate marketing programs including: Commission Junction and Share A Sale
• Bi-weekly Marketing meetings with the Directors of Marketing from Rosen Centre, Rosen Plaza, and Rosen Shingle Creek


Consultant August 2006 to October 2006
www.markettraders.com
www.itradefx.com

• Development of online marketing strategy including: pay per click campaign development through Google and Overture, lead generation through B2B opt-in outsourced campaigns, daily email marketing, and traditional marketing efforts.
• Daily communication with sales department to ensure sales leads generated were of highest quality and conformed to demographic of products advertised.
• Daily writing of new email marketing and distribution to our 20,000 member data base using Constant Contact our email software program.
• Tracking of pay-per-click campaigns, natural lead generation, and outsourced lead generation through Sales Force our CRM company lead tracking program.
• Tracking of monthly budget to ensure lead totals were met within the allotted budget.
• Creation and deployment of traditional marketing materials including: business cards, newspaper ads, brochures, and radio ads.


Consultant May 2006 to August 2006
http://www.thebestphotogifts.com
www.signatureeart.com

• Development of online marketing strategy including: website creations, pay per click campaign development, EBay Online Storefront development, ecommerce modulation add-ons, and affiliate strategy.
• Creation and deployment of www.thebestphotogifts.com and www.signatureeart.com , set up of ecommerce solutions with help of in house IT specialist, and testing of sites.
• Pay Per Click campaign creation through Google Adwords and other company PPC services.
• Back Link creation specific to the online shopping and gift service industry.
• Creation of Crystal Magic Web Development Manual with step by step instructions on building out on new sites.


SEO Specialist / Consultant October 2005 to April 2006
www.precisionplaymedia.com

• Working with Precision Play Media buying internet leads for (www.Great-Epectations.net), a national dating company with offices in all 50 U.S. states. $2.5 million annual ad budget. Placement of ads on Overtures network and Google’s network of affiliate sites. Maximizing return on investment by researching hourly and daily acquisition reports for the company and adjusting keyword bids to reflect reports analysis.
• Competition analysis, keyword strategy, link exchange, ad placement, and content editing are part of daily responsibilities.
• Creation of satellite sites using comparable content to redirect traffic to client’s site increasing revenue for client.
• Link exchange, content management, article creation, and keyword optimization are large part of responsibilities.
• Pay per Click Campaign through Google Adwords and other company PPC services.

MindComet Corporation, Maitland, Florida June 2005-October 2005
SEO Specialist
www.mindcomet.com

• Worked with MindComet Corporation as an SEO consultant managing organic placement for www.InCharge.org .
• Analyzed organic viability of several websites and made appropriate changes to improve ranking, built quality links to sites that could benefit the company
• Managed PPC campaigns
• Built web pages when needed for several client sites

Century 21 World Properties, Clermont, Florida 2003to 2005
Technical Operations Director
www.c21worldproperties.com

• Direct support to real estate agents assuring their lap top computers continuous connectivity to our wireless network, also local network support of the staff computers and technical support of all computers, printers, and phone lines in our office.
• Daily updating of (www.c21worldproperties.com), (www.century21.com), (www.homesandland.com), www.kissimmeevacations, and MLS listings ensuring real time status of each property. Search engine optimization of the sites establishing top ranking in major search engines.
• Produced and distributed virtual tours of homes for sale listed by our agents achieving more exposure on the realtor websites.
• Design of marketing materials for The Lakeland Ledger, Harmon Homes, Homes and Land, and The New York Post. Publishing and posting of window flyers showcasing active home listings available for purchase.
• Forecast of closing dates on contracts through an Excel pending tracking sheet and filing the process from new active to closed in Crest Edge allowing proper accounting and payment disbursement of all transactions to be tracked and paid.
• Customer support to possible new clients and present clients answering questions regarding property management, home sales, and vacation rentals.

4 Corners Design, Clermont, Florida 2002 to 2006
Web Designer
http://www.4cornersflorida.com/

• Design and deploy Web-based media including logos, web pages and graphics, web animation, banners, and produce print materials such as business cards and brochures.
• Established Web design firm from the ground up (www.4cornersflorida.com), serving the creative needs of local business clients in various industries.
• Collaborate with client to determine and evaluate strategy and objectives, and translate existing client’s corporate identity into cutting-edge creativity and awe-inspiring design.
• Search Engine Optimization and Online Marketing services performed for small business websites.

Architects Design Group, Winter Park, Florida 2000 to 2002
Construction Administration/Document Distributor
http://www.architectsdesigngroup.com/

• Distributed documentation to clients for ongoing construction projects, participated in administration of contracts, and performed marketing research for pending proposals.
• Instrumental in attaining Firm of the Year status in 2002.
• Worked with senior officials in city offices to ensure documentation was filed accurately, enabling firm to win bids on new city building projects and capture additional revenue.

InterAct Accessories, Lake Mary, Florida 2000 to 2001
Account Associate
• Ensured product orders were packaged properly and distributed to warehouse in a timely manner.
• Prepared daily reports for use in morning meetings to discuss product quantity, price, and location.
• Worked closely with major clients that included Target, Kmart, Best Buy, and CompUSA.
• Successfully sold a large contract to Playstation.

Convergys, Lake Mary, Florida 1998 to 2000
TECHNICAL SUPPORT REPRESENTATIVE
• Delivered technical support to Gateway computer clients in efforts to reinstall software and hardware, and facilitate replacement of parts.
• Member of highest-performing team in call center, achieving lowest call times and the highest customer satisfaction ratings.
• Clarified customer requirements and issues to ensure timely expedition of requests and resolutions.

TECHNICAL EXPERTISE

Microsoft Office Suite (Excel, Access, PowerPoint, Word, Publisher), FrontPage, Macromedia Flash and Dreamweaver, Adobe Photoshop, Swish, Xara Webstyle, Quark Express; HTML, XHTML
Windows XP and Vista, Server, MAC, ASP, PHP
Wireless Networking

EDUCATION, CERTIFICATIONS & PROFESSIONAL AFFILIATIONS

ASSOCIATE’S DEGREE - Seminole Community College, Sanford, Florida - 1999
PROFESSIONAL EXPERIENCE-Certifications in HTML, XHTML, and Dreamweaver
Search Engine Optimization, Web Site Marketing, Ecommerce Solutions
Real Estate and Title Services
Google Certified, Yahoo Ambassador
PHP, ASP, mySQL
Notary Public
Member: International Webmasters Association