Ashley Hoehn Resume

Contact Ashley Hoehn

Information you submit must meet our quality guidelines

Your Name


Your Email Address


Phone Number


Message




Enter the verification code above

View Resume

CAREER OBJECTIVE
I am seeking a challenging position in marketing communications with a dynamic company. The ideal position will have growth potential and provide an opportunity for me to utilize my marketing and design expertise.

SUMMARY OF QUALIFICATIONS
- Extensive experience in all aspects of marketing communications including: graphic design and art direction, web design, trade show display and coordination, direct marketing, internet marketing, event planning, media buying, advertising, database management, research, copywriting, planning and budget management
- A creative, innovative, resourceful and motivated self-starter with outstanding interpersonal communication skills
- Detail oriented perfectionist with no tolerance for mediocre work

Proficient in the following Software- Both Macintosh and IBM
- Adobe programs: Acrobat, Dreamweaver, Illustrator, InDesign, GoLive, Pagemaker, Photoshop
- Microsoft Office (Word, Excel, and PowerPoint)
- Other programs: Quark Express, Microsoft Publisher
- Database management programs including: SalesForce, ACT!, Goldmine

EMPLOYMENT HISTORY

Marketing Consulting & Graphic Design | Tandem Marketing Services | [06/07-present]

- Provide marketing communications and marketing consulting services including: Graphic Design, Corporate Identity, Branding, Direct Marketing, Website Design & Management, Search Engine Optimization, Pay-Per Click Campaign Management, Form Creation, Document Layout, Copy Writing & Text Editing etc.

Marketing Manager | Bluefields Capital, LLC | Hard Money Lender [06/06-04/07]

- Responsible for creating and implementing an aggressive marketing program for the startup company including: new branding, print and web advertising, trade shows, direct mail, press releases etc.
- More than doubled the number of loans closed in the first six months of the marketing program and increased lead generation to support a 233% increase in sales staff
- Planned, managed and executed a marketing budget of over $10,000 per month
- Successfully established a substantial brand identity which drew praise and became well recognized by the Atlanta real estate investing community
- Responsible for web updates, Search Engine Optimization and managed Pay Per Click from Google, Yahoo/Overture, MSN Search and Ask.com
- Designed, wrote and organized a company handbook and other internal documents and interactive forms

Marketing Communications Manager | Alpha Omega Co. USA Inc. | Biotechnology [10/04-05/06]

- Helped the company exceed its forecasted sales worldwide for the first time in company history
- Developed a budget and an extensive marketing plan for global marketing efforts including objectives and milestones
- Created a new corporate identity for the company including: design of a logo, all new marketing materials, website, advertisements, etc.
- Copywriting for marketing materials including articles, press releases, general company and product specific brochures
- Conceived and materialized successful promotions and lead generation campaigns using e-mail and direct mail
- Coordinated trade shows in the US and internationally including design of new trade show booths and promotional materials
- Helped the engineering division in developing products that were marketable and visually appealing

Marketing Specialist | Sunshine Mortgage Corporation | Residential Mortgage Company [5/03–8/04]

- Created and implemented effective and innovative marketing plan
- Coordinate marketing efforts utilizing various media to generate leads for 10 loan officers on a limited budget
- Developed highly successful direct mail campaigns; one generated 24 closed loans and $70,839 of ROI over 2 months
- Performed a gamut of marketing tasks such as graphic design, desktop publishing, copywriting and editing letters, database management, print and promotional buying, Customer Relationship Management, etc.
- Conceived and presented a proposal for a corporate marketing department to standardize and centralize marketing efforts and offer much needed services to all loan officers

Freelance Graphic Designer/Owner | Ammo Graphics | [12/01–5/03]
- Succeeded in building a productive client base of over 23 clients during a period of 17 months
- Grew the business through referrals, networking, cold calling and associations
- Developed a company website which ranked #1 in Google search engine
- Designed corporate identity packages, marketing materials, advertisements, trade show displays etc. for clients in various industries
- Attended networking functions, referral groups, trade shows and other events to increase company exposure

Marketing Communications Manager | CMS/ ScienTel LLC | Telecommunications Company [9/00–12/01]

- Promoted from a contract Graphic Designer to Marketing Communications Manager by the president of the company
- Designed a new 10’x30’ trade show booth and graphics and represented the company at trade shows in various cities
- Planned and coordinated a golf outing with over 100 influential people from various telecommunications companies
- Instrumental in the effort to consolidate the marketing of three distinct companies into a single corporate marketing initiative
- Designed and wrote copy for printed marketing and collateral materials to develop a unified brand identity

EDUCATION

Awarded and maintained the Hope Scholarship while achieving my Bachelors degree

University of Georgia
[9/97-5/98]
- Advertising Major
- National Dean's List
- Dean's List

Georgia State University
[9/98-5/01]
-Bachelor of Arts degree in Graphic Design
-Minor in Marketing
-Dean's List