Clean Air Company Redesign

Description

Web Site Make Over


We are looking to improve WWW.CLEANAIRCO.COM. We are looking for a clean professional and consistent look. We would like to make navigation through the site easier. We would like our company to appear larger and more professional.


We work with many industries. Architects, mechanical engineers, emergency services, mechanical contractors, fleet maintenance facilities, pharmaceutical companies, metal shops and many other types of manufacturing types.


The web is used as a sales tool with the customer on the phone for selecting products and printing literature. It is used as marketing tool with Email to drive traffic. It is used to advertise to contractors and mechanical engineers using search engines (Google, Yahoo, MSN) Specifically focusing on our territory of NJ and Metro NY. The site would need to be search engine compatible.


We are looking for suggestions and a proposal on what you propose to change and what it will cost. We have outlined below by page what we know we would like to see changed.




HOME PAGE

1.

Header should bleed across entire page. Design and add our logo to the header.
2.

Move navigation bar to go horizontal on page
3.

Redo text on home page
4.

Get entire page to fit screen.
5.

Map of coverage area
6.

Eliminate About us page on navigation bar
7.



PRODUCTS PAGE

There are three ways companies like ours list their products. 1) By manufacture, 2) By application 3) By product name. We feel by product name is the best way but would also like ideas on how we can do it by application as well.


1.

Add pictures for each category. Reduce text
2.

Changes categories to Manufacturing, Fleet Maintenance and Emergency Services
3.

Do a products and applications page, can be found at http://www.hastingsair.com


PARTS AND SERVICE

1.

Eliminate this page


INFORMATION

1.

This page was designed to share information on hazardous contaminates and increase search rankings for diesel exhaust. Not sure if we keep it or scrap it.




CONTACT INFO

1.

SHOULD BE MADE TO LOOK MORE PROFESSIONAL.
2.

Contact form on this page


MOVING FORWARD

We intend to Email case studies. Each Email will have a brief description of the project. Clinking on the description link will bring them to the case study on our web site. We would like the ability to post the case studies on our web site as time goes on and the will ultimately be part of the application search section of the products page.


We would also like to add videos and animations.


Things we would like to stay the same.

1.

Our hosting arrangement, we have a long term relationship with our hosting company and do not wish to change.
2.

All pages need to be Google analytics coded.

Additional Needs

possible logo redesign, SEO work and newsletter template creation

Purpose

The web is used as a sales tool with the customer on the phone for selecting products and printing literature. It is used as marketing tool with Email to drive traffic. It is used to advertise to contractors and mechanical engineers using search engines (Google, Yahoo, MSN) Specifically focusing on our territory of NJ and Metro NY. The site would need to be search engine compatible.

Competition

http://www.hastingsair.com/ ( fellow distributor) http://www.hastingsair.com/ competitor http://www.nederman.com/ competitor