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Person: Jori Ford

West Lafayette, Indiana 47906

Professional Resume

Jori Ford – SEO/SEM Specialist & Web/Graphic Designer

801 Barlow Street West Lafayette, IN 47906 | Ph: (773) 469-7077 | E-mail:


To obtain a position as a web/graphic designer with a company focused on mainstream web site development and progressive internet marketing techniques; to utilize and advance my experience as a designer.


-Search Engine Optimization (organic & PPC), link building, and Google Ad Sense

-Search Engine Positioning

-Web 2.0 site building experience

-E-mail Newsletter Campaign Development

-E-mail auto-responder and Newsletter Creation

-Dreamweaver MX/8

-Macromedia Flash MX/8

-Photoshop 6, 8, CS2 Proficiency

-MS FrontPage 2003

-W3C XHTML & CSS valid design


-Script Installation

-CMS application deployment & customization (Wordpress, Joomla, e107, osCommerce)

-Multi-Lingual Site Development


Technical Language Experience: XHTML, HTML, CSS, CSS 2.0, JavaScript, PHP, XML

Work Experience:

Box 7 Media, Chicago, IL 2005 –2007

Webmaster/Directory Submission Specialist:

-Search Engine Optimization

-Link Building

-E-mail auto-responder & broadcast management (Aweber)

-Responsible for web site design, deployment & analytics.

-Creating W3C compliant, CSS styled web sites that are cross browser compatible.

-Developing training materials and establishing protocol for current site building techniques.

-Software & Application testing.

-Sales page/Landing page development.

-Software installation and image optimization.

-WordPress Custom theme design, installation and site automation technique development.

-RSS Feed implementation.


AEP Design, Chicago, IL 2002 – 2005


-Customized web solutions for clients to develop an internet presence.

-Worked directly with clients via phone, e-mail, and IM service.

-Provided technical support and ongoing maintenance for customers.

-Installation and upgrading of scripts.

-Trained clients on administration of CMS driven web sites.



The Usman Group, Lincolnshire, IL

Sr. SEO Specialist/Web Designer:

-Organic Search Engine Analysis

-Search Engine Optimization Consultation

-Web Analytics Reporting

-XHTML & CSS Web Design

Case Study:

Keyword: round bed

Original Position (Google): 30

A/F SEO (On/Off Site): 1

Time Lapse: 3 weeks

Inspire International, Boston, MA

E-commerce and Internet Marketing:

-Deployment of advanced e-commerce solutions and opt-in pages for marketing and SEO.

-Newsletter campaign development using GetResponse.


The GLE Group, Houston, TX 09/2006

E-Commerce Site Developer:

-Installation, customization and testing of osCommerce on domain name, as well as setup of SSL.

-Custom API integration for merchant gateway and implementation of custom CVS product information population module.

-E-mail marketing

-Search Engine Optimization

St. Paul Suits, Toronto Canada 04/2006

Web/Graphic Design:

Developed & installed eBay store layout and design, including custom pages. eBay custom auction listing.

Water Cooled PCs UK, United Kingdom 03/2006

Web/Graphic Design:

Custom eBay store design & installation, eBay auction listing design and newsletter development. Custom banner ad designs.


Purdue University, West Lafayette, IN 2004

B.A. Law & Society Minor: Organizational Leadership & Development

Portfolio Previews: (Demo development for

References: Available Upon Request.

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