Portfolio: Small Business Expo Web Design

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Created by WebBizIdeas

We built the graphic design for Small Business Expo Design. HowtoSellTo.com is an ecommerce web site that is focused on selling white papers and tutorials. However, this client's site was lacking in its initial web design because it was not as geared towards web 2.0 as it could have been. In an effort to give this client's site a more web 2.0 look and feel, we opted to go with a custom web design that would do exactly this. HowToSellTo.com already had the coding of the web site completed but just needed us to create a more modern web design that would appeal to both search engines as well as users. In order to achieve this goal, our graphic designers consulted with the client in order to come up with several different custom web design options. By providing the client with several different web design ideas, the client was able to view various ways that they could improve both the usability as well as the marketability of their website. In the end, the client wound up choosing a design that they felt best suited their needs. The current web redesign now includes: the client’s contact information, a place to learn more about HowToSellTo.com, the methods and research employed, information regarding the newest papers available, and information on how to buy and read a white paper and how to close a sale. By sticking to a simple custom web design, this client's site appeals to their target market.

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