
IHO is a non-profit organization that develops affordable housing by developing housing through new construction and rehab of existing structures. IHO explained they lacked an identity. They noted that ALL of their marketing looked different and disjointed. They were using multiple logos and an uninformative website that's been hurting their brand equity for years. Despite being in business for 30 years IHO was having trouble attracting new development partners allowing their competition to gain a foot hold in their industry. IHO made it clear that what they do is a very caring and responsible service they wanted better portrayed to their target audience. Included in this project was web design, coding, logo, stationery, collateral and consulting.
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