Sevylor USA, Inc. CHALLENGE The outdoor recreation brand asked JAC to create a new brand-identity that would help shore up current customers and capture new markets. SOLUTION JAC created a new identity for Sevylor that focused on all-season versatility and durability. The print campaign linked with a splashy new web site. RESULTS One of the nice things about a smart campaign is longevity. Now in year three, the JAC campaign has consistently given Sevylor a distinctive edge. SERVICES Advertising, Branding, Catalogs, Collateral Material, Direct Mail, Event Marketing, Interactive Marketing, Logo Design, Packaging, Signage and Web Site Design.
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